Think Like a Fan………

 

This was the advice given by Len Silver, presumably to other promoters in a recent edition of the Star. He believes the most important aspect of being a promoter is to put yourself in the place of the fans and acknowledges that some promoters/tracks don’t seem to grasp this fundamental point. Len is dead right and I am sure that we all know the suspects. Mr Silver acknowledges that things like the toilets, the visual aspects of the stadium, the availability of car parking and presentation in addition to the quality of the racing all have a bearing on whether customers will come or not. Without covering old ground, presentation in particular, especially in this day and age is arguably more important than the product. I am not a great advocate of all the hype that surrounds most things these days, in fact only recently we had examples of this. An overlong 2 hour TV programme dedicated to two boat loads of students rowing down a river and various people running the streets of London with a rather large fag lighter and eventually lighting a barbecue outside a large tent in an industrial wasteland. These events prove to me that you can go too far but in comparison Speedway isn’t out of the traps yet. Only recently on a late night phone-in show on Radio 2 reference was made to a speedway venue – I won’t mention the name, but its in south Wales, comment was made in general terms about speedway and the track in particular – the presenter seemed to know something about the sport and knew of that particular track. In response the person phoning in made a fairly negative comment about how long it now takes to run a meeting – great stuff a wonderful advert for an insomnia cure! And I am also aware of another track that on their opening night of the season, true to form ran on until 10:15 pm from an alleged 7:30pm start. This was of course on a cold and windy night and given previous form at this venue was the very reason I didn’t go.

 

Well what else, the dropping of the bonus point. Only a matter of a couple of weeks into the season and there are calls for it to be reinstated. Yes certain tracks have made hay with this one in the past, but arguably it did help to keep the interest going in those matches that were over as a contest by heat 6. Those with a perceived home track advantage, Sheffield and Ryehouse it seems to be suggested gained an unfair advantage and probably Exeter in years gone by. But have they ? Well according to “The Star” stats published recently there could well be some truth in it. Over the last 11 seasons who are the top bonus points scorers? With an average of 10.09 a season well er its Sheffield closely followed by Kings Lynn on 10.02 (based only on a 5 season average however). Isle of Wight are next on 9.0, Ryehouse are 4th best on 8.0. There’s not a great amount to choose between the rest and Birmingham’s result of 9.0 based on 1 season is not thatithtically relevant as Chrith Ewbankths would say. In the Elite league 3 clubs seem to be a bit ahead of the rest, Coventry on 9.45 a lot to do with last season’s efforts I suspect, Swindon on 9.5 and top of the shop Poole on 10.18. Now who were the promotions calling for the reinstatement of the bonus point er let me think …..oooh er missus it was ….. well you should already know and it wasn’t last years champions ! 3 points for an away win sounds good but how achievable are away wins ? and what about those matches where the result isn’t really in any doubt at about heat 6. What is the point of an away side “going for it” when there isn’t really anything to go for apart from any early shower ? Will some teams back off in attempt to lower their average come the end of the season as some cynics amongst us have already suggested - only time will tell. Interestingly going back to the stats over the years most teams have only averaged about 2 or 3 away wins anyway. Exceptions to this seem to be Coventry (6) and Birmingham (7) and these are probably not representative due to Coventry’s blinding season last year and there only being 1 years figures for the Brummies. So what does all this tell us ? Well in Speedway the home side has the advantage barring accidents or the weather cancelling out all the track preparation – thatithtics I mean statistics prove they will be pretty unlucky to lose on home shale. Anything introduced then to make the second half of a match interesting when it’s pretty obvious which way the result will go should be a good thing for the sport as a whole.  Hang on a minute though, a couple of tracks can get more of an advantage – well better scrap it then. It hasn’t been thought through has it ! 

 

A lot has been said about team averages and its clearly frozen a number of riders out of the scene this year but what of next year ? With a combined team average of less than what is required to win a match you would expect a greater number of teams to be above the limit come next season – is this to allow for a surplus of riders for all the new teams clamouring to join the league next season, will the limit be raised ? or will more riders be without a track ? Has it been thought through ? is there a long term plan ?

 

Then there are the startling revelations about Nicki Pedersen and the alleged share out of the £60,000 purse for the big meeting at Poole. Was it a magnanimous gesture on his behalf or was it a pact between the four finalists – it’s not clear from what I have read on the subject. Some of us are old enough to remember when “The Sunday People” ran a story on speedway for three or four consecutive weekends apparently blowing the lid on “race fixing“ within the sport. The stories amounted to much the same as this incident – but that was when speedway was billed as the second most popular spectator sport. It sold papers then, now it’s a bit different, not many of their reader’s probably even know what speedway is. Arguably the Sunday People and their revelations helped put it where it is today.

 

Finally what about the Elite League pairs meeting ?  Its not the first time fans have been treated to a fiasco like this - what has been learnt from past experiences ?  Well obviously nothing – there are the same recriminations between riders and promoters. There still seems to be no plan to deal with such eventualities. I could understand it if the British Isles had similar rainfall patterns to the Sahara. Why was there no reserve date for such a big meeting ? Come to that why on earth was it called off in the first place – meetings have been run under worse conditions. Maybe some of those involved ought to take heed of what Len Silver has to say while we still have a sport left.

   

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